In 2015 Leeds was named as the worst city in UK for early diagnosis of Prostate Cancer in black men. Determined not to let this alarming trend continue we took the lead in Yorkshire for the national awareness programme ‘Hear Me Now’, aimed at tackling the disproportionate prevalence of Prostate Cancer amongst Black African / Black African Caribbean and Dual Heritage men.
Joining forces with the three Leeds Clinical Commission Groups, Men’s Health Forum (Chair Prof Alan White), NHS England, BME Cancer Voice Champions, Janseen, Macmillan Cancer Support, Prostate Cancer UK plus many more, we have been instrumental in implementing new initiatives to increase awareness of the dangers of Prostate Cancer.
Whilst being one of the most at-risk groups, awareness remains very low amongst Black men. Findings from a 2016 awareness study commissioned by Prostate Cancer UK revealed that only 14% of Black men were aware they had an increased risk of developing the disease. A shocking 48% of Black men felt uniformed about prostate cancer. Low awareness results in late presentation, which in turn leads to limited treatment options and poorer outcomes. (Prostate Cancer UK)
BHI developed an innovative programme to encourage men to take interest and invest in their health named ‘Men’s MOT’. The concept is simple, to hold a satellite clinical outreach programme within a community based setting. The success of this initiative rest on the concept of offering health advice in a familiar, safe and non-threatening environment. Men are able to meet and socialise whilst receiving accurate factual information on a range of health and wellbeing subjects as well as undergoing basic health check e.g. blood testing. The launch of the programme was covered by BBC Look North and the local press.